SEO Leadership

Experience

Bridging technical depth and clear reporting

Meet the Team

How We Work

Big-picture thinking, low-drama communication, practical changes
"A successful site isn’t built on hunches—it’s the outcome of clear frameworks, visible logic, and open collaboration. Our audits deliver clarity and focus, not just long lists of technical jargon or generic fixes. Every client gains a partner in problem-solving."

Radical Transparency

All findings open, all steps traceable.

Actionable Simplicity

No buzzwords—just steps for real improvement.

Evidence Over Opinion

Every alert is tied to real evidence.

Our Story

From audit fire-drills to a lasting model for results

Founded in 2013 after countless site relaunches went sideways for large South African brands, we set out to bring calm to technical chaos. Instead of triaging the same indexation and canonical errors, we built frameworks to surface issues early.

Our team grew from a single specialist into a cross-disciplinary group. By 2016, we began supporting agencies with multi-site technical sweeps, systematizing audits for scale—while staying hands-on with every deliverable.

Through pandemic pivots and Google updates, we’ve stuck to evidence-first logic, emphasizing actionable findings over lengthy decks. We work as sounding boards, guides, and technical translators for brands aiming beyond the basics.

Meet Your Audit Team

Each audit is led by specialists well-versed in site ecosystems, project management, and hands-on diagnostics.

Sipho Ndlovu

Sipho Ndlovu

Lead Technical SEO

Johannesburg

With over a decade in technical SEO for enterprise brands, Sipho’s audits are known for depth and clarity.

Core Skills

Indexing Site speed Crawl budget Reporting
Leah van der Merwe

Leah van der Merwe

Senior Audit Analyst

Cape Town

Leah brings system thinking to complex audits and is passionate about turning technical reports into action.

Redirects Schema +2
Jonas Kekana

Jonas Kekana

Technical Diagnostics

Pretoria

A talent for troubleshooting oddities found by crawlers and distilling issues for devs and marketers alike.

Crawl mapping Sitemap +2
Mae Thompson

Mae Thompson

Web Performance Lead

Durban

Mae specializes in translating performance metrics into actionable fixes, keeping user experience and rankings in sync.

Speed Core vitals +2

A Signature Case, By the Numbers

See the difference technical clarity brings in under a quarter

37%
Crawl Waste Reduced
A single audit for a retail site slashed wasted bot activity, boosting page discovery without additional spend.
  • 18% Speed Gain
  • 21 Schema Issues
  • 4x Faster Indexing

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